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Operating a dairy farm is a complex endeavor. Dairies face increasingly high input costs, water shortages, fluctuating milk prices, and increased competition from large-scale corporate dairy operations, all of this on top of the ongoing challenge of effectively utilizing manure as a resource.

The recent rainfall in California had a devastating impact across the state, notably on the state’s agriculture industry. In a matter of days, the state received almost a year's worth of rainfall, causing the flooding of fields and impacting the livelihoods of many growers. But the effects go beyond the fields. Here is how the surge has impacted nearly everyone, from growers to consumers.

Precipitation alone will not solve our water crisis. Many are proclaiming that the recent rains in CA have ended the extended drought. Did you know that almost 90% of water inflows into California’s San Joaquin Delta during this timeframe were flushed into the ocean?

Earlier this month, Netafim USA participated in the Southeast Regional Fruit and Vegetable Conference, a premier event bringing together growers, vendors, and other professionals to learn about the latest technologies and advancements in the industry. Hosted in Savannah, Georgia, the conference brought together not only growers and key dealers from across the Southeastern region but agriculture professionals nationwide.

As I have reflected on 2022 through the lens of agriculture, it is hard for me to classify the year as “good” or “bad.” We certainly had our share of both.

Netafim USA's specialty market and digital farming teams shared their industry insights after engaging with attendees around irrigation, fertigation, and lighting at the world’s leading cannabis trade show

With Thanksgiving around the corner and holidays on the horizon, I have been reflecting on what has shaped up to be a challenging yet rewarding 2022. I am appreciative and grateful for the opportunities afforded to me and Netafim USA to make an impact. Here is my list of the top five things I am thankful for this year.

Precision Irrigation Day (November 16) gives us at Netafim USA another opportunity to celebrate the great impact of one of agriculture’s most important innovations. As natural resources dwindle, agricultural land decreases, and farmers face the challenge of feeding a growing population, precision irrigation is more critical than ever. Here’s why precision irrigation, the core of Netafim’s global solutions, is helping the world grow more with less™.

Delivering fresh fruit from farm to table is no easy feat. American growers in the fresh fruit market face a myriad of operational challenges in the field, such as rising input costs, reduced land availability, and increased overseas competition. Fruit can spoil or be damaged from freight transportation. Today’s consumers also expect nothing less than cosmetically perfect fruit, so fruit production requires more strategy and smarter optimization than ever before.

A national water shortage is looming. From urban California to the mountains of Colorado, a threat is looming that grows every day. Eventually, this crisis will impact every individual, every industry, and every locality. It’s predicted that by 2030 there will be a 40% shortfall in freshwater resources.

Today’s ag industry leaders are more than farmers and agronomists. In fact, working in agriculture is much closer to working in the tech space than at any other point in history. In the current day and age, ag leaders need to be equally comfortable with data analysis and agronomy. Startups and established corporations are investing in Web3 technology to develop tools and solutions to support a constantly evolving agricultural industry. This ecosystem includes everything from hardware to labor to financing.

This past month I had the pleasure of participating in an ag-tech immersion program that brought several of my colleagues from Latin America and myself into the heart of Silicon Valley. The program was hosted by SV Links, a non-profit organization focused on entrepreneurship and tech innovation culture. The company connects businesses with the Silicon Valley ecosystem, one of the world's most innovative regions. Thanks to SV Links, we networked with leaders at start-up incubators, private equity firms, and cutting-edge ag-tech companies.